Cervelo 2014 - The new P3 has arrived. The most successful bike in the history of triathlon and time trial gets an update.
The new P3 collects many of the engineering advances made with the P5, leading to a significant improvement in both stiffness and aerodynamics.
Ultegra 2014 - Goes 11 speed. So much more than just an extra cog. The new Ultegra has been redesigned from the ground up.
Increased braking power and improved modulation. New chain treatment for extra smoothness and better durability.
New shifter and derailleur design featuring shorter stroke levers for effortless shifting. The list goes on and on.
Wanna try it out. Come in-store and check out the Giant Defy Advanced 1, Giant TCR Advanced 1, and Cervelo S5.
Giant Goes 27.5" - In a big big way. With no less than 26 models featuring 27.5" wheels, 2014 is the year of the new wheel size.
Come in-store to check out the trail shredding Trance 27.5 range, a favourite amongst the BA team.
But I really want a 29er. Don't worry, Giant also offer the XTC hardtail, Anthem X cross country duallie, and Trance X trail duallie with 29er wheels.
In fact, with 11 models featuring 29er wheels, you're sure to find the bike you're after.